Sports Authority Partners with Melanoma Research Alliance to Promote Skin Cancer Awareness
Sports Authority, the nation�s premier full-line sporting goods retailer, today announced a philanthropic partnership with the Melanoma Research Alliance (MRA) to promote the month of May as Skin Cancer Awareness Month. Beginning May 1, Sports Authority for the first time is accepting MRA donations at all check out locations nationwide as well as leveraging in-store opportunities to create awareness around skin cancer education.
�Sports Authority proudly partners with the Melanoma Research Alliance in supporting the cause to create public awareness about the importance of skin care and melanoma,� said David Campisi, President and CEO of Sports Authority. �We find it necessary to help educate the public and raise awareness around the importance of protecting your skin as most of the products we provide in our stores encourage adults and youth alike to go outside and be active�it is important that we help protect them.�
Sports Authority will be accepting donations through POS, Sports Authority grant, vendor and associate donations. In addition, all 462 Sports Authority stores will house educational information for customers along with skin care recommendations and samples.
�No one organization can tackle the growing problem of melanoma alone. We welcome Sports Authority�s support in raising awareness about the dangers of melanoma and the importance of protecting your skin,� said Wendy K.D. Selig, President and CEO of MRA.
About Sports Authority
The Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate “authority,” both on and off the field. Whether in the game or cheering from the sidelines, The Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team’s apparel. The Sports Authority operates 462 stores in 45 states, and employs more than 15,000 associates nationwide. It also operates stores in Japan under a partnership with AEON Co., Ltd. The company’s e-commerce website is located at www.sportsauthority.com.
About the Melanoma Research Alliance
The Melanoma Research Alliance is a public charity formed under the auspices of the Milken Institute, with the generous founding support of Debra and Leon Black. It supports an international, cross-disciplinary group of biomedical researchers possessing clinical and scientific expertise to explore, identify and pursue innovative solutions to critical research issues leading to better treatments and a cure for patients with melanoma. Since its founding in 2007, MRA has become the largest private funder of melanoma research. For more information, visit www.curemelanoma.org.
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