LOreal Paris Go 360 Clean
L’Oréal Paris announced today the company will launch a new innovation in skin cleansing technology, Go 360˚ Clean facial cleansers, with the help of acclaimed actress Freida Pinto, best known for her starring role in “Slumdog Millionaire.” The advertisements featuring Ms. Pinto will unveil the new skin care products on network and cable television in early January.
Throughout the campaign, Ms. Pinto effortlessly demonstrates with her effervescent beauty the unique “Pop-Out. Pour-On. Go Clean” design of Go 360° Clean, featuring the first ever Scrublet cleansing tool that goes beyond clean for an extraordinary, pore-by-pore daily cleansing experience.
“I’m thrilled to represent L’Oréal Paris’ newest innovation, Go 360° Clean. Finally there is a cleanser that really gives you that clean feel. I’m always on the go and traveling, which can dull my skin, so I need a cleanser that will restore my natural luminosity.” said Ms. Pinto. “I love Go 360 Clean’s Scrublet – it’s really cool, and makes cleansing fun as well. It’s gentle on your skin, it takes away all the dullness, and gives you that radiant skin that you’re looking for. It’s great, it’s perfect, I love it.”
The Go 360˚ Clean Scrublet cleansing tool is a super-soft, flexible cleansing disc that applies the collection’s cleansers with 500 extra-supple touch points that gently glide across the skin, activating the cleanser formulas on contact and, creating a hi-foaming lather for a deep clean. Pores look smaller and skin is cleaner, smoother and softer. The Go 360˚ Clean collection offers a complete range of four expertly formulated, high-foam cleansers that are perfectly calibrated to perform with the Scrublet. These four formulas meet the needs of all skin types to cleanse deep to remove dirt and oil.
L’Oréal Paris Go 360˚ Clean will be available in January 2010 at www.lorealparis.com and chain drug, food and mass- market retailers for a suggested retail price of $6.99 each.
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